Inbox's Blog | Inbound Marketing

The Value of Knowing Your Buyer Personas

To successfully capitalize on inbound marketing you need to have a good understanding of your intended audience. To fully understand your au...

The term “competitive advantage” has been around a long time but it has meant different things over time. Now that the Internet and social m...

Customer journey mapping is an excellent tool to use for visualizing the customer’s experience with your business. It is a visual representa...

Inbound marketing is by far the most successful digital marketing strategy you could adopt. It's all about creating and sharing pertinent an...

Blogging might be the easiest marketing strategy that most companies get wrong. And by wrong, we mean ignore. Most businesses are so busy ma...

Popular search engines such as Google and Bing have started to move beyond simple keyword algorithms when it comes to determining search eng...

Do you want to host an event for a potentially large number of people, but feel constrained by a limited budget? We have a solution for you....

Congratulations, you completed your inbound campaign! In addition to launching your campaign, you also need to take steps to continuously pr...

Inbound campaigns should be created on a recurring basis. Decide whether you would like to build monthly, bi-monthly or quarterly campaigns....

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From Strangers to Customers: You Make It Happen The inbound marketing methodology covers each and every step taken, tool used, and lifecycle...

Delight: Continue to engage with, delight, and (hopefully) upsell your current supporters into happy promoters The inbound methodology is th...

Close: Email marketing tools can be used at this stage to close your leads The inbound methodology is the best way to turn strangers into au...

Convert: Contact information is the most valuable currency there is to the online marketer The inbound methodology is the best way to turn s...