Why Going Inbound Is Essential For Real Estate Marketing

Where is real estate marketing in 2014?

Real estate marketing is all about inbound marketing. Although you can continue to spend on billboards and other traditional media ads, today’s most effective strategies involve blogging, social media, email marketing and creating valuable content that will attract your buyer personas.

Buyers Shop For Homes Online

The National Association of Realtors in the US found that real estate searches on Google grew by 253% between 2009 and 2013. Their report found that buyers rely on search engines and general websites to begin looking at houses. In the middle of their search, they begin using maps, and towards the end, often start using apps. 

“Increasingly, online technologies are driving offline behaviors,” said Patrick Grandinetti, Google’s head of real estate. “With 90 percent of home buyers searching online during their home buying process, the real estate industry is smart to target these people where they look for and consume information - for example through paid search, relevant websites, video environments, and mobile applications.”

How Realtors Need To Market

The infographic below outlines some of the necessary marketing assets that a realtor needs to engage in to be succesful. This includes a responsive website that is mobile-friendly, and content that answers your buyer personas questions.