Ideas and strategies that drive sales have changed radically. Customers are knowledgeable, so their loyalty is based on their experience they receive, rather than price, quality, or branding. Here are ways that you evolve your sales: 

 1. Build Relationships

• Focus on developing strong personal and professional relationships
• Do everything you can to meet your customers' needs, and work diligently to resolve any problems that arise

Experience is Everything

2. Problem Solve

• Focus on details to ensure that any issues are addressed and solved quickly and thoroughly
• Show your customers that you understand their problems and reliably respond to customers to ensure that all problems are solved

3. Challenge and Inspire

• Use your deep understanding of your customers' business to challenge their thinking and don't be afraid of expressing controversial views 

• Make a connection between their challenges to an opportunity that they hadn't previously thought of

   

4. Commercial Teaching

• Teach them something valuable and innovative on how to compete in their market to establish your credibility
• Share numbers that back up your argument and affirm why they should think the way you do

5. Close

• Deliver a pitch tailored around your customer's problems and goals—a winning pitch needs to get the support of an entire organization
• Close the sale by demonstrating how your solution is the best one out there