Blog 2022

Inbox Communications provides words of wisdom about inbound marketing and other stories that are sure to inspire you.

Lorem Ipsum: A Marketing Opportunity

DIY Lorem Ipsum. It's a fun team-building exercise. Moreover, it's good branding. As marketers, we're always helping ...

Protect Your Brand and Reputation from Cyberattacks

Digital technology has exploded and now most Canadian companies are at least somewhat dependent upon the Internet. The ...

Why Segmenting Your Email Lists Is Important

The most important aspect of marketing is to know your target market. You may have several buyer personas but it would ...

The Best Way to Get Started on LinkedIn

LinkedIn is the preeminent social media platform for business purposes. With over 560 million active users, it is very ...

What Social Media Platform Should You Use For Your Business?

Understanding the nuances of each social media network can help you optimize your efforts and get the most bang for ...

How to Get Started with Social Media

A successful inbound marketing strategy requires an active and effective social media presence. Social media platforms ...

What is a Call-to-Action?

Call-to-action (CTA) buttons tell your website visitors what to do while leading them further along the buyer's ...

10 Reasons to Build an Automated Website

Automated websites, like those created on the HubSpot platform, have become a critical marketing tool. The penetration ...

What is the Buyer’s Journey?

The Buyer’s Journey is a central component of inbound marketing. It is the name given to the thought process that a ...

The Ultimate Guide to Writing Follow-Up Emails

The inbound methodology can be thought of as a moving sidewalk. You want to move your leads methodically across the ...