If it wasn't already obvious, Facebook loves Instagram. One-billion-dollar love, that is. Facebook purchased the photo sharing app back in 2012 for US$1-billion in cash and stock. Since then, the relationship has continued to thrive.
If you're posting photos to Facebook directly, you may want to think about changing your strategy. When it comes to sharing "Insta" photos on Facebook, Facebook now gives preference to Instagram-generated content in its feed. This is particularly important for brands using Facebook to reach their audiences.
Instagram is an online mobile photo, video and social networking service that enables its users to take pictures and videos, and share them on a variety of social media platforms, such as Facebook, Twitter and Tumblr. Inspired by Kodak Instamatic and Polaroid, Instagram photos are square. Users can apply digital filters to their images. The maximum duration for Instagram videos is 15 seconds.