According to HubSpot's 7th Annual State of Inbound marketing and sales report, inbound marketing has become a more common practice. Marketers and C-Suite level executives tend to be familiar with the inbound methodology.
Inbound marketing prioritizes compelling content over ads, and pulls customers in rather than pushing disruptive messages onto people. Inbound allows small and medium-sized business to possess just as much marketing power—and sometimes more—than big companies with deep pockets.
This year’s State of Inbound survey reaffirmed and reinforced past findings:
Across the board, it's leads and converting them. Driving massive traffic through the the top-of-the-funnel (TOFu), while increasing conversions at the bottom-of-the-funnel (BOFu) is the focus. These two priorities were almost of equal importance regardless of company size and organization—B2B, B2C, or non-profit.
Here are the most important takeaways from this year's State of Inbound report:
Learn more the state of inbound marketing and sales by taking a deep dive into the report: