The Growth of Inbound Marketing
According to HubSpot's 7th Annual State of Inbound marketing and sales report, inbound marketing has become a more common practice. Marketers and C-Suite level executives tend to be familiar with the inbound methodology.
Why go inbound over outbound?
Inbound marketing prioritizes compelling content over ads, and pulls customers in rather than pushing disruptive messages onto people. Inbound allows small and medium-sized business to possess just as much marketing power—and sometimes more—than big companies with deep pockets.
This year’s State of Inbound survey reaffirmed and reinforced past findings:
- Small and medium-sized business more often use inbound, while bigger companies use both outbound and inbound
- Getting more leads and converting more of them is a top priority across company sizes and sectors
So what's the top priority for inbound marketers?
Across the board, it's leads and converting them. Driving massive traffic through the the top-of-the-funnel (TOFu), while increasing conversions at the bottom-of-the-funnel (BOFu) is the focus. These two priorities were almost of equal importance regardless of company size and organization—B2B, B2C, or non-profit.
Here are the most important takeaways from this year's State of Inbound report:
State of Inbound 2015 Report
Learn more the state of inbound marketing and sales by taking a deep dive into the report:
Topics: Inbound Marketing
